Nike On Air Winner - Cash Ru
In 2018, The Nike: On Air contest brought thousands of participants to workshops in New York City, London, Paris, Seoul, Shanghai and Tokyo, where locals dreamed up shoe designs inspired by their communities. In May, 18 finalists were narrowed down to six winners (one from each city) who were invited to work alongside Nike designers and developers to bring their designs to life. The winners’ final shoes were revealed today.
"There are attributes in the shoes this year that I would have never even considered, like introducing tools to encourage consumer modularity or pushing the boundaries of material usage," says Dylan Raasch, Senior Creative Director of Nike Air Max. "These concepts prove that there are always new ways to approach design.”